Google has just updated its online store report in Search Console, adding new key data on payment methods and store ratings.
Additionally, this report has been renamed to better reflect its functionality: it’s now called the Merchant Opportunities Report.
This report is designed to help you improve the visibility of online stores in the Google Shopping tab. It is a key opportunity for increasing traffic and conversions.
What is the Merchant Opportunities Report?
The Merchant Opportunities Report is a report within Google Search Console that shows recommendations for improving your online store’s presence in the Google Shopping tab.
It’s aimed at websites that sell physical products and are eligible to appear in Google Shopping.
This report analyzes the quality of your store’s information and suggests improvements to help you stand out from the competition.
Some of the suggestions this report offers include:
Add payment methods
Displaying accepted payment methods directly in search results helps improve the shopping experience by providing users with different options.
For example, if a user sees that you accept cards or digital payments, they’re more likely to click on your product if you have payment options.
Set up store reviews
Positive reviews act as social proof. Including visible ratings can make the difference between a user choosing your store or a competitor’s.
Add details about shipping and returns
Google prioritizes stores that provide clear information.
Displaying shipping and return policies in search results helps reduce friction and increases purchase likelihood, especially if you offer competitive options like free shipping or easy returns.
Check the status of your store on Google
The report shows you whether your information is pending, approved, or requires correction.
This way, you can take quick action to avoid losing visibility on Google Shopping.
Why is this change important?
With this update, Google offers online store owners greater transparency and control.
By including details such as available payment methods and user reviews, shoppers can make informed decisions, resulting in greater trust and potential sales.
How to activate Merchant Opportunities?
To access this report, you must have a store that meets Google’s requirements and be registered (or in the process of registering) with Google Merchant Center.
There are two possible scenarios:
- You’ve never signed up for Merchant Center: Search Console will guide you through creating an account or completing the registration process.
- You already have a Merchant Center account: It’s recommended that you link your Merchant Center account with Search Console to see all the growth opportunities available.
If you use third-party platforms like Shopify, Google will allow you to easily integrate them to sync your store information.
Final recommendations to take advantage of this report
- Associate your Merchant Center account with Search Console as soon as possible.
- Review the report regularly to identify new recommendations.
- Keep your information up-to-date, especially regarding shipping, returns, and payment methods.
- Improve your store ratings to stand out from the competition.
- Quickly correct any errors or items marked as pending to avoid losing visibility.
Making the Most of the Merchant Opportunities Report
The new Merchant Opportunities Report in Google Search Console represents an excellent opportunity to optimize your online store.
If you sell physical products and are looking to increase your sales, this report can be a key tool to achieve this goal. Have you already linked your Merchant Center account? If you’re not sure how, contact us so we can implement the recommendations as soon as possible.
